Despite the health crisis, the French economy is holding up well, and manycompanies are bouncing back. Which sectors will have the wind in their sails over the next few months? Which projects will be the most promising? Discover these 4 business ideas with strong potential in 2022.
Business idea 1: Food and household equipment
Part of the industrial sector, including agrifood and household goods, is among the areas where economic activity will be favorable in 2022. In fact, these markets are among those that have weathered the pandemic best. This observation can be explained by the high consumption of goods by the French and their increased interest in decoration. Who hasn’t taken advantage of the confinements to renovate their bathroom or install the garden furniture they’ve been dreaming of? With the increase in French savings, we can assume that this craze will continue in 2022. As will the desire to concoct tasty meals and aperitifs with family and friends. Delicatessens and wine shops have achieved record sales figures over the past two years, a trend that shows no signs of abating.
Business idea 2: Human services and medico-social activities
In view of France’s ageing population, the “silver economy” – which refers to all the economic issues and activities dedicated to senior citizens – has strong growth potential, which is confirmed for 2022. The fields concerned are cross-functional, ranging from healthcare and communication to leisure and transport: homecare, connected health devices, household and mobility aids, adapted transport, etc. Faced with the health crisis, business ideas have emerged – via artificial intelligence or data analysis – to help seniors stay at home (the vast majority of whom want to age in their own homes) and improve quality of life in retirement homes and EHPAD. For example, Kiwifab, a company specializing in secure medication delivery, has developed “Ki-Di”, an intelligent, connected tablet dispenser. Another example: the “Smartcane” connected cane – developed by French start-up Nov’in in partnership with Maison Fayet (also a French manufacturer) – alerts relatives in the event of a fall, thanks to a remote alarm system. It should be noted that the medico-social sector and the pharmaceutical industry will also be among the major areas of activity on French markets in 2022.
Business idea 3: Digital and information and communication technologies
The digital transition has accelerated its progress, responding in a wide variety of ways to consumers’ new
uses: compliance with health protocols, the advent of telecommuting, the explosion of online sales Omnipresent in our daily lives, digital tools have proved to be a source of solutions, adapting to the mutations of an increasingly digitalized society.
As a result, the digital sector remains one of the most promising for years to come.
The growing number of related business ideas – in every field from healthcare and mobility to transport, travel and business management – offers a wealth of job opportunities, and new professions are constantly being created.
The most sought-after positions?
Web developers, community managers, cybersecurity specialists and data scientists (or data analysts).
The sector is all the more buoyant for the fact that the digital transformation of companies (which refers to the process of integrating new digital technologies into all aspects of the business, leading to fundamental changes in terms of technology, culture and value creation) has been underway for several years.
In the light of these facts, 2022 is just the beginning of digital domination of economic markets.
Business idea 4: The ecological and energy transition
The need to respond to major environmental challenges (climate change and scarcity of resources) is today driving companies to adopt an ecological transition that will require us to rethink the way we consume, work and live. This concept is giving rise to new markets and new business ideas, with companies increasingly committed to these unavoidable issues, which are now an integral part of economic life. These include renewable energies, energy-efficient ground transportation and energy-efficient buildings. The ecological transition is boosting the economy in these sectors, which are currently the most buoyant in terms of employment. An increasing number of companies working in these areas will have to commit to a virtuous process of limiting their impact on the environment.
Read this article in our Audace 2 magazine.
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