The Internet is constantly evolving. Whether you, a friend or a specialized agency designed your website, it’s important to rework it every 3 years, as your business may have evolved or updates to the site are probably in order. Here are 4 signs that your website is out of date.
Pages take a long time to load
It’s urgent! Pages that take a long time to display will drive your visitors away…to your competitors. In today’s fast-paced online world,Internet users have no time to waste. If they have to wait more than 3 seconds to access information on a page, they’ll move on to another website. A site that’s too slow will damage the image of your business, and you’ll see your audience shrink. But not only that… you’ll also be penalized by Google. To enhance the user experience, the search engine focuses on websites that display quickly.
The website is poorly referenced
Like the Internet, Google is constantly changing and evolving. New algorithms are created, others are removed… And your website needs to keep pace to maintain its place at the top of the search pages. Don’t forget! This is where you’ll get most of your audience.
To check the current status of your website’s SEO, it’s a good idea to have an SEO audit carried out by a professional or a specialized website. They’ll be able to identify the negative points and areas for improvement, so that your website’s SEO is no longer obsolete.
The website is not responsive
Responsive means that the website design is adapted to mobiles and tablets.
If it isn’t, then your website is obsolete.
In recent years, mobile browsing has overtaken computer browsing.
The smartphone became the number one point of access to the Internet in 2016, and as of 2018, mobile Google searches have overtaken desktop.
If your website isn’t optimized for smartphones, you’re going to miss out on a lot of Internet users.
To check this, it’s simple: go to your website via your cell phone and observe how it renders.
You can also use the free Google Mobile-Friendly Test tool by entering your site’s URL.
After a few minutes, it will evaluate how easy it is to use your page on a mobile device.
Obsolete website design
If you haven’t redesigned your website in over 5 years, it’s well and truly obsolete.
It’s like fashion, the style of typography, colors and design change over the years.
10 years ago, “comic sans ms” was the most popular, with its rounded, bold style.
Today, web users prefer straighter, cleaner typography.
The trend is towards airy, structured text, with short, easy-to-read spacing.
The corporate sector is also changing style.
It’s sometimes necessary to revise the brand’s graphic identity and add it to the website.
Your website is your company’s showcase, the first thing that captivates people.
An old-fashioned store window won’t attract people into the store, and the same goes for your website.
If you find one or more of these signs on your site, it’s time to act! To find out more about this subject, read our Audace 2 Magazine interview with Jean-Yves Antigny, a specialist in digital communications consulting. He is founder of the Hashtag Machine agency and Web & Digital Manager at Le Connecteur.