How to finance your business project in 2024?

In 2024, the French entrepreneurial ecosystem offers a rich diversity of financing options to make your entrepreneurial dreams a reality. Let’s explore together the different levers available to you to finance your business project and, we sincerely hope, make your dream a reality!

Seven ways to finance your business project :

1 – The project owner’s personal contribution: an important symbolic gesture

It’s important to recognize that the personal contribution an entrepreneur makes to the creation of his project represents not only a financial contribution, but also a symbolic gesture. In fact, it reflects his or her deepest motivation. Even if the sum may seem modest, it’s important to investors. This contribution proves that the entrepreneur also assumes a share of the financial risk, reinforcing his credibility and testifying to his confidence in the project’s success…

2 – Bank loans and FinTech solutions: How are these financing models evolving?

In 2024 financing models are evolving by offering innovative solutions. For example, FinTech start-ups are offering highly flexible financing alternatives, from online loans to automated financial management solutions. Entrepreneurs can therefore access financing more quickly with simplified processes, while meeting the specific needs of their business. FinTech solutions also extend their expertise, such as cash management, offering entrepreneurs modern tools to optimize their financial management.

3 – Business angels and venture capital: strategic support

Angel investors, often referred to as “business angels”, continue to play a crucial role in business financing in France. These seasoned entrepreneurs provide funds to finance business projects, but not only! They also share valuable expertise and an extensive professional network. At the same time, venture capitalists remain key players in entrepreneurial financing. In exchange for an equity stake, investors inject significant amounts of capital, propelling companies to more advanced stages of development.

Our expert advice

“There are two key elements in getting an investor to buy into your project: the first is the project owner himself! His personality, his motivation and the way he embodies his project. This is fundamental to the decision-making process. You absolutely have to believe in yourself, in your project and in what you’re doing it for. You can feel it very quickly. He must also be able to question himself, be flexible and know how to surround himself with the right people. Second, as you can imagine, are the numbers! Financial partners look in detail at the project’s projected budget to determine and measure its medium- and long-term financial viability. It’s a subtle cocktail of these two elements that will make an investor decide (or not) to support you in your business creation. ” Ugo De Pellegrini, Business Transfer and Financing Advisor, CCI Bayonne Pays Basque

4 – Private investors: A lever not to be underestimated

It is vital not to underestimate the role of private investors in supporting entrepreneurial projects. These players have significant financial resources at their disposal, and are motivated by the desire to take part in innovative and promising initiatives. It’s true that they don’t figure prominently in the financial landscape, yet their impact can be significant. By taking into account these potential partners (too often overlooked), entrepreneurs can open new doors and find strategic, committed allies to further their entrepreneurial ambitions.

5 – Participatory financing: harness the power of the community!

Participatory financing, also known as crowdfunding, has gained in popularity as an accessible and innovative way to raise funds and finance one’s business project. In 2024, crowdfunding platforms offer a unique opportunity for entrepreneurs to present their projects to a wide audience and raise funds from individual contributors. Whether it’s a product/service launch, an artistic initiative or a social project, crowdfunding creates a committed support base and demonstrates the viability of a project to a diverse audience.

6 – Public funding and subsidies: government support

The French government continues to provide significant support to entrepreneurs through subsidies and specific programs to finance business projects. In 2024, initiatives such as the Research Tax Credit (CIR) and the Young Innovative Company (JEI) status remain important levers for encouraging innovation. These subsidies, often accompanied by tax breaks, encourage entrepreneurs to invest in research and develop innovative projects! But beware: these funds should be approached as a bonus, not as the core of your business project’s financing strategy.

7 – Subsidized loans

This type of loan is offered on more advantageous terms than those available on the traditional market. These loans are generally granted by government agencies or specialized financial institutions with the aim of facilitating access to financing for certain borrowers. The advantages of a subsidized loan may include reduced interest rates, longer repayment periods, deferred repayments or other favorable terms. These features are designed to make repayment more affordable for borrowers.

What challenges do you face in financing your business project?

Despite the diversity of financing options, entrepreneurs face the challenge of attracting the attention of investors in a highly competitive landscape. A clear financing strategy tailored to your company’s needs is essential if you are to finance your business project under the right conditions.

Above all, don’t hesitate to enlist the help of experts to help you make the best decisions for your situation.
To find out more on this subject: What does an investor expect from an entrepreneur?

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