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Growth Marketing manager

Reporting to the Head of Communications and Digital Marketing, you will be responsible for the strategy and execution of the Connector’s growth initiatives. You will work closely with the sales and marketing team to identify growth opportunities, optimize our acquisition channels and improve customer retention.

The Connector

More than just an iconic building and a living space dedicated to entrepreneurship, Le Connecteur, designed and built by Crédit Agricole Pyrénées Gascogne, is a unique ecosystem where people from all walks of life can come to work, organize events and train.
Its aim is to encourage entrepreneurial projects of all kinds.

Main tasks

  • Development of Marketing Automation & CRM strategy.
  • Advertising campaign management: Define the acquisition strategy on paid channels (SEA, Social ads, etc.) and supervise advertising campaigns in collaboration with internal teams and the media agency.
  • Creation of engaging content: Participation in the creation of captivating content for our BtoB audiences.
  • Definition and implementation of new growth marketing strategies: tools, emailing techniques, copywriting…
  • Creation and management of campaigns to improve customer loyalty.
  • Effectiveness measurement and reporting: Set up clear metrics to assess the effectiveness of initiatives across channels, provide monthly reports on key performance indicators.
    (KPIs).

Profile and skills

  • You have at least 3 years’ proven experience as a Growth Marketing Manager.
  • You have relevant experience in managing organic and paid acquisition levers.
  • You have in-depth knowledge of marketing automation techniques and CRM tools.
  • You are a self-starter and a self-starter.
  • Customer-oriented and user-satisfied, you bring responsiveness, good ideas, creativity and curiosity.
    You enjoy working in cooperation with teams, encouraging co-construction.
  • You are equally at ease with both operational and strategic thinking.
  • You have good analytical skills and a rigorous approach.

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Contract info

CDD

Part-time or freelance

Date

From July

Location

45 Av. du Président J.F Kennedy 64200 Biarritz

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